There are many ways to drive traffic to your site. Learn how to start selling/converting online. How do you reach out to (potential) customers? We can show you! All our trainings can be provided on an individual basis or groups. Contact us to discuss your needs and preferences.
Having a website is just the start of your online journey. Your website is your primary business card and should contain all relevant information. Once you have that in place, it is time you start marketing it to make use of your website to its fullest potential. Reach out to your (potential) customers. Get your brand displayed on the first page of Google and start your ROI counter.
DRIVE TRAFFIC TO YOUR WEBSITE
LEARN HOW USE GOOGLE ADWORDS
Learn how to do Pay Per Click (PPC) & Search Engine Advertising (SEA)
Learn to basics of Google Adwords. We will set up your account and explain you the basics on how to get started with advertising in Google. Start with Free Advertising Credit so you can see the effect of your first ads with very limited financial risk.
We will teach how to setup up campaigns, write effective ads, and how to initiate bidding on keywords.
So you have you first campaigns up and running? Let’s start talking advanced stuff. Learn how to setup different bidding strategies for different locations and devisions. Start with Display Advertising and Remarketing (targeting customers who have already visited your site). Learn advanced reporting and make use of Shared Libraries. Are you acquainted with Adwords Editor yet? We will help you set it up and make the most out of it.
YOUR WEBSITE STATISTICS – GOOGLE ANALYTICS
Learn about your visitors. Where do they come from, what do they look at. How good are your online campaigns performing?
We will set up Google Analytics for you so you can get insights into to your web traffic. We will provide you with a basic training on how to use Google Analytics. See where you visitors are coming from, what they are doing on your website and where you can optimise your site. See how your various online marketing efforts are performing and learn how to manage them so you can see the performance of each item/campaign. Track your sales and conversion rates and learn how to identify toxic traffic (referral spam).
As with all analytics tools, there is always a level deeper. Learn how to setup different views and filters for your website. Formulate segments to break down you data into manageable chunks. For instance, set up a segment for your branded and non-branded keywords. A must for every digital marketeer. Look at traffic from different devices/locations and adjust your online strategies accordingly. Set up different goals for different online objectives. Create advanced and automated reports so you can see the performance of your website in a quick glance.
Use the power and reach of Facebook to boost traffic to your Facebook page and to your website
Facebook is a fantastic medium to share your content with and engage with your (potential) customers. Managing your Facebook page effectively can be done in only a few minutes a day/week. Learn how to setup up your Facebook Page and how to manage it efficiently. Get likes, engage in groups and utilise the advertising possibilities to drive more traffic to your Facebook page and to your website. Don’t forget… once you’ve scored many Facebook likes, you have obtained an audience that is interested in your brand/product/services with whom you can communicate for free. Worth the initial investment of time of money?
LEARN HOW TO WRITE FOR SEO
Learn how to write for Search Engine Optimisation (SEO) purposes to improve your search engine rankings
Writing good content is important for getting good rankings in search engines such as Google or Bing. Learn how to integrate keywords and search term related words in your text. Name your images correctly and make good use of titles, headings and text structure. Learn how to find out what search terms people are using and how often they are searching for it. Only if you know what it is people are looking for, you can start writing content that search engines like. But… never forget, it is not search engines who are actually reading what you are writing. Whilst creating search engine friendly content, keep in mind that is people who your are actually writing the content for.