More than 70% of Australians are active on social media. This offers great potential to interact with your audience and customers and reach out to them. Engage with them and activate your brand, shop, services or website.
FACEBOOK FOR BUSINESS
Set up and integrate Facebook Pages. It is easy to setup and only costs a few minutes a day to maintain. However, the more effort you put into it, the more results you will get. Add relevant information, perhaps even start selling with a Facebook store. Learn how to get likes and utilise the power of Facebook advertising. Interact with your customers and share your brand with them. Make it personal, make it fun, make it worth spreading!
When using the power of social media, make sure you mean what you say. Make yourself and your employees adversaries of your brand, but make sure that they know what they are doing. Create a social media strategy, use guidelines and best practices. Not only can you provide your audience with information about your brand/shop/services, but you can also utilise social media for customer support purposes or even test new ideas/services with your target audience.
DO THEY ‘LIKE’ YOU
Various independent studies have shown that consumers who have ‘liked’ a Facebook page, are following a brand on Twitter, Instagram or Pinterest are more likely to purchase something from that brand. This information is not directly measurable through measuring tools such as Google Analytics, as consumers may buy something at a later stage or purchase something offline in a store. Of one thing we can be certain. More likes/followers = more turnover.