Determine relevant keywords for your business. Know what people are searching for and get them to find your business through effective campaigns, advertisements & bidding.
Target visitors that have already visited you website and looked at your products or service. Capture and engage them after they have visited your website and draw them back with text or display advertising.
Make us of Google’s display network & partners and get the attention of customers with tantalising banners and graphics.
Search Engine Marketing is a continuous game. It requires monitoring and adjustment as competition and consumer behaviour impacts results. This means increasing click-throughs and conversion rates. This also means adjusting bids, geographical targeting, device targeting, testing effectiveness of different ads and adding/removing keywords or negative keywords in order to get required ROIs.
Different advertisements have different results. Testing effective advertisements to gain more converting traffic is key in running a good search engine marketing campaign.
There are a lot of numbers and ratios involved in the online landscape. Understand what they mean and know how to look at them. Nobody ever told you that statistics can fool you?
Setup and manage your Google merchant center account and integrate google shopping and product listing ads.