Marketing should not be vague
Too often we come across vague marketing terms and hyped buzz words. It all comes down to the very simple principle of knowing who you are targeting. Is this a certain age group, people with a certain interest, potential customers in a certain region or can we quantify any other demographic criteria?
Other simple questions to ask are: Where do we find these people? Can we cross-sell something with somebody else? Who do you consider competitors (and do you think they consider you a competitor)?
If it can’t be quantified, it remains a very vague concept. The pitfall of too many marketeers.
SEARCH ENGINE ADVERTISING
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SEARCH ENGINE OPTIMISATION
These days it is all about content. The old tricks in the book to score quickly to get to the top in search engine like Google are over. Make sure your site is up to it and that you write keyword relevant content. Build on your online presence by sharing information, services or goodies and stimulate others to write about you.
Let us analyse your online presence, your content and provide you with tips and tricks that can lift your search engine rankings.
Get them to come back to you
Build mailing lists! People that subscribe are genuinely interested in what you have to say. Don’t bore them, make it worth their while. Track everything you are mailing to make sure know what people are reading and clicking. Test various templates and different headlines. Use catching phrases to enhance opening rates. But…. don’t SPAM! Do split runs to test the effect of sending the same email at a different time/date.
Email is for many online retailers still one of the most important ways to communicate with their customers. Tell interesting stories, inform about upcoming campaigns and convert readers into purchasing loyalists. Looking at conversions paths, it is stunning how often the newsletter seems to be contributing in the sales funnel.
Let us help you set up effective subscription pages and send effective email campaigns.
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04 – 66662730