Obtaining relevant traffic isn’t always easy. And why would you have to do all the effort yourself when you can work together with others who share a mutual interest. Work together and reward partners who drive valuable traffic through affiliate marketing.
INCREASE YOUR ONLINE REACH
If you are selling something online, affiliate marketing may be just the thing for you. Let others who have websites sell your goods for you and enlist your products . Let them display banners and link to your site. In return, you will reward them for every conversions that is made by them. We refer to these ‘partner websites’ as affiliate or publishers. And when their traffic converts good on your site and leads to many sales… then there is definitely a win-win scenario.
Affiliate networks offer a platform for affiliate marketing. They offer a marketplace for merchants and publishers to find each other. Merchant give access to certain banners and product related material (such as data feeds) and provide regular updates on upcoming sales. In return, publishers can sign up for the merchant’s affiliate program and after being approved, they can start promoting. The affiliate network provides special links and tracking parameters that track sales and traffic and allocate commission to the correct publisher once a purchase has been made on the merchant’s site. The affiliate network conveniently also takes care of all the invoicing.
AFFILIATE NETWORKS AND AFFILIATES
NOT ALL PUBLISHER ARE EQUAL
There are many publishers out there. Some drive a lot of traffic, some very little. Publishers that are driving a lot of sales (based on ‘last-click contribution’) of traffic, are not necessarily the ones actually causing the most revenue. Care must be taken to select the publishers that actually add value in the sales funnel. The amount of data and traffic can be overwhelming, and if you don’t know where to look, or what to look at, chances are you paying more than you should or even losing money instead of making it.